Google to Overhaul AdWords User Interface to Reflect Marketing in Multiscreen World
Google said Monday it will redesign the user interface for AdWords so it can better serve marketers who are trying to deliver ads in a multiscreen world.
While AdWords has seen a handful of minor updates previously, the redesign will be the first major overhaul of AdWords’ interface since it was created more than 15 years ago, the company said.
Certain advertisers will receive invites to test out the revisions and provide feedback. Google expects the overall effort to take more than a year to complete.
