Snapchat Adds Brit & Co to Its Discover Publishers, for Holidays Only
Snapchat is expanding its cadre of Discover publishers to include Brit & Co, a media and e-commerce platform with a focus on DIY, but on a recurring temporary basis for big annual holidays and “seasonal moments” like back-to-school time.
The partnership begins Saturday with Brit & Co content keyed to Easter, including fashion tips, decoarting ideas and recipes. Come Monday, the channel will vanish, then return periodically throughout the year, said Brit & Co CEO and founder Brit Morin.
Like year-round Discover publishers such as Daily Mail, Vice and Cosmopolitan, Brit & Co will share with Snapchat any revenue it generates from selling sponsorships and brand integrations around the content it posts.
