3 of the Top 10 Branded Videos on YouTube and Facebook Belong to Samsung
Samsung really is committed to digital video advertising. The latest Viral Video Chart, ranking the most-viewed brand videos outside movies or video games for the week through Sunday, includes three separate Samsung campaigns — two of them in the top two slots.
Last week Samsung had two spots on the Viral Chart. The week before that, it had three, including No. 1. Samsung has now actually gotten multiple campaigns in the top 10 for four consecutive charts. The edition before that included only one Samsung campaign, but it took the No. 1 spot with an effort that more than doubled the views of the next-closest contender.
The chart, compiled by Visible Measures, includes both organic views and paid ads. So you can bet Samsung is spending a fair amount to seed even its most popular clips, including this week’s leader, which debuted during the Oscars and is back on top after falling out entirely.
