Brands Can Create Content Too: Ikea Home Tour Solves For “Design Paralysis”
AdExchanger |
Ikea customers have a problem: “design paralysis.” They have a hard time envisioning how to fix their living space. Which is why Ikea’s marketing team two years ago dreamed up the “Ikea Home Tour”– a three- to five-minute show in which a team of five employees, pulled from the retail floor, travel across the country… Continue reading »
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