ANA Masters Of Media: Are Marketers Missing The Forest For The Trees?
AdExchanger |
Marketers love data, but there are still ways it can fail them. Marketers need to push themselves and their agencies to be accountable for sales, not false metrics often used as proxies for actual sales, said speakers at the ANA’s Masters of Marketing conference in Orlando, Fla., this week. “My No. 1 goal is to align… Continue reading »
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