Stroller brand Easywalker appoints SuperHeroes for global comms
Following a successful pitch, the international stroller and buggy brand Easywalker appoints SuperHeroes Amsterdam/NYC as their new communication agency. At the moment, the Easywalker strollers and buggies are available in over 40 countries across the globe and the brand doesn’t show any signs of slowing down.
In line with the SuperHeroes’ quest to save the world from boring advertising – the agency will bring razor sharp creative in an integrated approach spanning earned, owned and paid media channels. The body of work will also include product campaigns, digital first PR, packaging, reviews and product innovation. The agency has recently opened a New York office which will support the Easywalker communication in the US.
Nicolaas Bloemers, Managing Director at Easywalker says, “We’ve set ourselves an ambitious plan for growth. We trust SuperHeroes’ comprehensive approach, and their international creative spirit will help us achieve our goals.”
Django Weisz Blanchetta, co-Founder and Managing Director at SuperHeroes says, “Easywalker is striving to become the world’s most forward-thinking stroller and buggy brand. We’re going to help them by completely revamping their communications efforts.”
The launch of Easywalker’s new buggy is set for this April. The brand, founded in 1989, has recently received much attention through its collaboration with carmaker MINI and has several new Easywalker and MINI by Easywalker products slated for release this year.
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