Exterion Media and Telefónica UK Introduce Abi – The Smart Insights Tool
London, UK – Exterion Media has today introduced Abi, a new insights tool for marketers that draws on anonymous aggregated data from Telefónica UK’s 25 million O2 customers, to generate actionable demographic and behavioural detail about London Underground users. As the first product borne from the partnership between Europe’s largest privately held Out-of-Home advertising firm and a
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