OMD China retains & expands Danone Waters partnership
OMD China has retained Danone Waters China (DWC) after a four-way pitch involving Carat, MEC and Havas. DWC has extended OMD’s services to cover their digital investment. In this partnership, OMD China will provide an integrated and multi-screen approach to DWC’s digital media strategy.
Danone Waters China is a subsidiary of Danone, whose key brands in China include Mizone and Yili. As one of the world’s biggest and most prominent food companies, Danone’s corporate mission is to offer everyone high quality food that helps to build health through all life’s stages.
“As a company dedicated to exceptional quality, we’re happy to work with OMD, a company likewise focused on delivering consistently exceptional quality work. With the extension and expansion of our partnership, DWC looks forward to new digital media deliverables that drive real business outcomes,” commented Margaret Chen, DWC Vice President, Marketing.
“We’re very honored to have the opportunity to continue working with a company as dynamic as DWC. Danone and OMD have spent the past six years forging a strategic partnership that has produced a record of success. With this expansion, DWC has empowered OMD to craft a truly integrated media strategy. Together, DWC’s commitment to strengthening their digital presence and OMD’s smart solutions will build a bigger DWC in the years ahead,” said Arlene Ang, OMD China CEO.
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