Why It’s So Hard To Determine Success In This Rapidly Evolving Programmatic Landscape
AdExchanger |
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty, VP of business development at Index Exchange. The digital advertising industry is rapidly reaching a maturation point, particularly in programmatic. The widespread development of native advertising and even the much-talked-about promise of… Continue reading »
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