Huffington Post Scales Back HuffPost Live


The Huffington Post is moving away from a focus on producing live-streaming video and concentrating more on creating videos specifically for social platforms.

“The way the world consumes video has changed dramatically, and we’re changing along with it to deliver video as efficiently as possible,” Arianna Huffington and CEO Jared Grusd wrote in a Friday memo obtained by Politico Media.

As part of the transformation, the company will combine its disparate video units — HuffPost Live, HuffPost News, HuffPost Originals, and HuffPost Rise — into a “unified video team.”

Continue reading at AdAge.com

Via AdAge

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

You may also like...