The Washington Post Wants App Readers to Try, Then Buy
In recent months, The Washington Post has proven to be a traffic powerhouse, even overtaking The New York Times in unique visitors for October and November.
A bigger challenge, though, is making money. Like the Times, the Post is looking at digital subscriptions as a major revenue-generator, particularly as industry-wide declines in print circulation and ad revenue continue abated. But the company isn’t in a rush to cash in.
“We don’t worry too much about monetizing upfront,” said Stephen Hills, speaking in an interview last week just before concluding a 13-year tenure as the Post’s president and general manager.
