For Publishers, Pennies Don’t Build Empires
AdExchanger |
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler, president at Bauer Xcel Media. Nobody cares about pennies. Just ask John Oliver, who famously called for the US to ditch this worthless currency. Yet in today’s digital advertising market, content publishers are… Continue reading »
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