Magazines Double Digital Circulation, Lose Another 10% on Newsstands
Magazines’ downward trend at newsstands continued in the first half of this year, with single-copy sales falling roughly 10% from a year earlier, the Alliance for Audited Media said Tuesday in its semiannual Snapshot report. Newsstand sales fell 8.2% in the second half of 2012.
But paid and verified subscriptions held steady in January through July of 2013, helping to buoy overall circulation, which slipped only 1%.
And publishers’ digital editions continued their steady march upward. For the first half of 2013, the number of digital replica editions roughly doubled to 10.2 million, compared with 5.4 million the previous year, the Alliance for Audited Media reported.
