Digital Adtech Exec Dies in Freak Balcony-Fall Accident


The death of Jennifer Rosoff, director of sales at digital-advertising-analytics firm TripleLift, is front-page news this morning in New York City. Ms. Rosoff fell from her 16th-floor apartment's balcony in Midtown early Thursday morning while on a first date, according to the Daily News and other news outlets, when the balcony railing gave way.

The New York City Department of Buildings is investigating the accident and has issued a vacate order for all the balconies in Ms. Rosoff's building for the time being.

Ms. Rosoff started as director of sales at TripleLift in April after serving as integrated account director at The New Yorker. She previously worked at Lucky, Cosmopolitan, In Touch, Life & Style Weekly and Getty Images.

Continue reading at AdAge.com

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