Tectumedia – A new player to support start-ups with Programmatic Buying
Stumbled across some interesting news about RTB and how also start-ups can benefit from Programmatic Buying:
Project A recently launched a new venture: Tectumedia. Basically it’s a company brought to life to support Project A’s other start-ups with Programmatic Buying and potentially also other companies. Tectumedia will deliver optimal campaign performance and provide expert consultation on campaign management and optimization.
Main reason for the move is that RTB is very complex and time-consuming in relation to decision making, set-up and workflow. There are also financial considerations – Which start-ups can afford to work directly with a DSP considering the current minimum spends per month?
Project A is a “Company Builder” that focuses on and wants to play an active role in shaping the developments in the business segments of the future: Internet, Mobile & Technology. Project A have earlier invested in companies like Glow, one of the market-leaders in Facebook Ads API solutions: http://www.thisisglow.com/ and other interesting tech companies (Eyeota, Semasio, Metrigo)
Read more about Project A Ventures here: http://www.project-a.com
