Critical Differences in Digital Shopping Habits between Age Groups Identified by IAB Report
18-34 Year-Olds Primarily Choose Smartphones for Retail Activities, While 35-54 Year-Olds Prefer Tablets Half of U.S. Adults Engage in Showrooming, With Younger Consumers Prone to Purchase in Another Retail Store or Online NEW YORK – Distinctions that are crucial to marketers and media agencies for reaching different age groups in the U.S. are identified in
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