World Federation of Advertisers’ Boss: Don’t Turn Consumers Off
The World Federation of Advertisers is issuing a major call to arms on ad blocking, urging its members to create an online environment that puts consumers first.
The Brussels-based marketing association — whose members include the world’s biggest marketers such as Procter & Gamble, Unilever, Coca-Cola, McDonald’s, Nike and Adidas, as well as national advertiser associations — has issued a three-point plan to lead the fight against ad blocking.
WFA Managing Director Stephan Loerke said that marketers must create international standards for digital advertising; allow consumers to establish clear preferences for the advertising they are willing to see; and then regularly monitor their responses.
