On Black Friday And Cyber Monday, Ecommerce Aims To Prove Its Worth
AdExchanger |
With turkeys almost in the oven, retailers and ecommerce companies are hoping the investments they’ve made all year long in audience segmentation, mobile tech and cross-channel measurement will pay off in the make-or-break holiday season. Ecommerce in particular is looking to benefit from the maturation of ongoing retail and ecommerce trends – such as offline… Continue reading »
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