Weekly Digital Marketing News Update – 15th Dec 2010
Just another update… 🙂
Advertising spend
- Zenith forecasts 2010 online spend will near £40bn
- Online Ad Spend Continues Double-Digit Growth
- Big 3 Forecasters See Ad Economy Expanding In 2011
- Global firms see 2011 boost in mobile advertising
- Forecasts Mixed For Traditional Media, Radio Upbeat
- Forecast: Mobile to push $3 billion by 2014
- Display Spending Begins to Catch Up with Search
- Local Mobile Ad Spending to Continue Dramatic Growth
- Pew: 8% Of U.S. Online Population Use Twitter
Other advertising and marketing news
- Marketers need to catch up with the multi-screen consumer
- Kraft Transforms Digital Marketing into Shopper Marketing at Retail
- Fiat trials Auto Trader mobile ad format
- AOP: The new rules of engagement
- Hey, Local Media! It’s Your Time to Shine!
- Brits ‘actively look for web adverts’ to guide entertainment purchases
- How you can shape the future of digital advertising – Part II
- Socially Targeted Video Ads In Real-Time?
- Warner Brothers first to use video ad format on ITV Player
- Americans Ignore Internet Ads Far More Than TV
- Big Jump in Social Media for Holiday Marketing
- Ad blindness remains challenge for marketers
- Branding in The Digital Age
- ‘Do Not Track’ Threatens Whole Web Experience
- What brands need to know about their online sales strategy at Christmas
- Guest comment: Online advertising: Hiding behind technology or delivering transparency?
- YouTube raids ITV for top marketer to bolster ad offering
- Marketing chiefs say in-house PRs should not handle social media
- Advertising campaigns go green
- Social Media Shopping List
- Report: Advertisers To Spend More Heavily On, And More For, Digital Channels
- Most Marketers Shift Toward Branded Content
- Stella Artois launches Christmas-themed iAd
- Context is the way forward for ads on social networks
- Tap into the premium consumer audience
- HSBC hands global marketing role to Chris Clark
- 7 experts’ predictions for 2011
- Digital Ad Sales Slowing At NY Times, As Company Readies Metered Model
- Nielsen: Internet Access On Rise In Latin America
- Listrak: Why consumers aren’t engaging with email
- Study: More users completing video ads
- Studies: Consumers engaging but want more interaction
- What does location mean for your brand?
- Kellogg appoints Harrison as permanent marketing director
- 5 brands that need a mobile app
- Why consumers think online marketing is creepy
- Marketing Trends for 2011
- Mobile and Social Convergence? Consumers Say Bring It
- Starbucks Tops Online Media Impact Rankings
- Report: Driven By Video, Display Ad Spending To Close Gap On Search Within Two Years
- How Many Marketers Are Using Social Media?
- Content sites better at engaging consumers than social media
- Top tips: 10 reasons to be cheerful about mobile advertising in 2011
- Top 10 display advertising publishers: UK
- Online behavioural advertising blocked – new threats from IE9
- IAB Unveils Mobile Ad Think Tank
Agency updates
- Levy: Publicis sets big sales goals for China
- Mindshare appoints new head of search
- Mark Holden returns home as global strategy director at PHD
- Landeman lands business director role at Carat
- Havas Media expands digital team
- Agencies aim to heat up needy Londoners with festive tweets
- Starcom launches carbon emissions tracker for ad campaigns
- WPP buys US DM house
- Expedia picks Ogilvy & Mather for £40 million pan-Euro ad account
- Media agencies have key role to play in leading digital and social media innovation
- Media Agency of the Year: PHD
E & M-commerce
- AOP: The new rules of engagement
- UK online shoppers vastly outspend European neighbours
- Emporio Armani selling online in China
- Traditional skills key to online retail
- IMRG predicts Christmas online sales revenue of £12.4bn
- Amazon Stakes ‘Local’ Claim
- Xmas shopping online: Free returns boost sales by letting users touch the products
- Three countries account for majority of European online sales
- Xmas online bonanza: ‘Mega Monday’ breaks records with £831,000 spent in 1 minute
- Consumers ‘waiting for last minute Xmas bargains’
- Top 10 selling Xmas gifts on Play
- Only 1 in 4 UK fashion shops have transactional mobile site
- Google eBookstore Goes Head-To-Head With Amazon
- Flash-Sales Sites Light Up Ecommerce
- The evolution of decision making
- Online retailers and travel companies need to be better at managing pricing to make this a profitable Christmas
- Xmas online bonanza: ‘Mega Monday’ breaks records with £831,000 spent in 1 minute
- How to optimize your site’s conversion rate
- Almost half of UK web users plan to shop online this Xmas
- Bauer Media appoints fashion exec to head luxury e-commerce site
- comScore: Holiday spending up 12% so far this year
Media consumption
- Younger and Younger, More Kids Are Online
- UK consumers are the earliest adopters of new technology
- Government reveals £830m superfast broadband plans
- Jeremy Hunt’s full speech on ‘Britain’s Superfast Broadband Future’
- 7 game-changing mobile trends for 2011
- Britain becoming nation of ‘online-a-holics’
- Top video sites in Spain and Latin America
- Illegal file sharers believe they are ‘Robin Hoods of the digital age’
- Nielsen: Internet Access On Rise In Latin America
- Number of web searches: Top 10 countries
- Hovis man to head Premier Foods marketing
- Pew: 8% Of U.S. Online Population Use Twitter
- Content sites better at engaging consumers than social media
- Forecast: iPad To Own 2% Of Web Traffic
General industry news
- Sky pulls the plug on online music service
- Social networking is finding respect among U.S. businesses
- GfK Promotes for US Co-President Roles
- Google: China “Heart” Of Web’s Future
- Top 10 wireless and mobile predictions for 2011
- Guest comment: The importance of expanding the internet beyond .com
- Online banking: Battle to win customers heats up as loyalty declines
- Trading Places (10 Dec): This week’s people moves in advertising, marketing and media
- IPA names first woman president
Source: http://www.eiaa.net/
