The Industry Starts To Rally Around Location Data Accuracy, But It’s A Long Road Ahead
AdExchanger |
Accuracy is a spectrum when it comes to location data. And because there’s no systematic way to discern between different types of location data, including how granular it is or when it was derived, the buy side is confused and reluctant to spend. “When we ask clients what the stumbling block is for location, they… Continue reading »
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