Everyday Health And Videology Aim To Unlock Hard-To-Reach Health Care Audiences
AdExchanger |
Health care and pharma brands spend north of $3 billion each year on TV ads, according to Kantar Media, but oftentimes the trade-off is the associated waste that results from mass reach. Although these advertisers have been comparatively slow to adopt data-driven digital tactics, more are investing. EMarketer estimates the sector will spend $1.8 billion… Continue reading »
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