Criteo Pools Data From Over 6,000 Brands To Power Its Device Graph
AdExchanger |
Criteo is prepping a Universal Match product as a serious contender in the cross-device arms race. The company is pooling anonymized data from two-thirds of its 9,300 brand customers in its consumer database. Every brand that participates provides CRM data (not unlike Google’s Customer Match) that would enable them to target specific users cross-platform through… Continue reading »
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