The Monthly Digital Marketing Update @ Copenhagen INK (October 2015)
Copenhagen INK’s Monthly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past month. Enjoy! 🙂
Asia Digital Marketing News
- What running a marathon taught me about business development
- Week in Review: A bit of honesty serves better
- Singapore’s Hive to bring data science goodness to the people
- Mobile Marketing Without Accuracy? Just Guesswork, According to MMA
- Digital disrupters twice more profitable: CA Tech survey
- Service providers lax on complaints, CFM wants review
- Facebook promises to kill those annoying Candy Crush notifications
- Malaysia’s annual #MyCyberSale sees 75% increase in volume
- Kebunbibit.id, e-commerce khusus tanaman
- Marketers Use Social Media Not Just to Build the Brand, But to Bolster Engagement
- Competing trend of news syndicators delivering targeted ads
- Singtel launches first-ever nationwide mktg push for SMEs
- News Corp Australia & Outbrain enter 3-yr partnership
- PepsiCo awards Kurkure’s digital mandate to Glitch
- Budget: Will 2016 ‘Commercialisation Year’ be different from 2014?
- Analysis: Making sense of the Dell-EMC mega-merger
- Budget 2016: Startup goodies, MaGIC boost, ho-hum broadband (Updated)
- Week in Review: Jokowi’s US visit will boost Indonesian ecosystem
- Skittles is the NFL’s first big sponsor for its new Snapchat experiment
- Facebook Makes the Grade: Social Site Gets A, But Room for Improvement for All Social Networks
- Asean Economic Community faces education, regulatory challenges
- Lenovo refreshes Yoga line, doesn’t see Microsoft as competition
- How Wunderman helped Microsoft’s artistic side bloom
- Marketers losing out on ‘in-stream & rich media’ combo punch
- BBDO helps chocolate brand Dove experiment with ASMR videos
- Data pick of the day: Dominance of Alphabet
- In six months, Quartz videos rack up 45 million views on platforms
- APAC audience data usage rises by 81% in Q2 2015
- Happiness more important than money for Gen Asia: Study
- Interpublic reports revenue growth of 7.1% in Q3 2015
- Now, watch YouTube without ads
- Digi throws down the 4G LTE gauntlet: What it really means
- Mudah.my to fend off rivals with ‘one simple approach’
- Future Trends Infographic: The State of the Internet 2015
- Singapore regulates taxi apps, GrabTaxi and Uber respond
- Astro may launch more home shopping channels
- Joel Neoh’s eight nuggets from his journey
- Chromecast support now, original content coming: Hooq CEO
- New iPhones land in Malaysia at the stroke of midnight
- Week in Review: Business media giving more focus to digital
- Air Jordan and Supreme team up to collaborate on sneakers, break the Internet
- What’s Coming Down the Chimney Soon? Cross-Device Messaging to Holiday Shoppers, Contends MMA Webinar
- What’s Next: We don’t represent Malaysia, says Media Prima exec
- Forget Silicon Valley, Asean needs its own ecosystem
- ‘Desperate’: What agencies think of PC makers’ new ad campaign
- Growth of Time Spent on Mobile Could Slow to Single-Digit Pace in 2016
- Rise in ‘smart’ shoppers as 80% use tech for research: Study
- Why social listening is important?
- Facebook adds new ‘shop’ tab to push ecommerce
- Moose Toys launches native ad campaign with Turner International Australia
- Digi now claims ‘widest 4G LTE network’ in Malaysia
- Drone delivery a milestone for SingPost, but what next?
- Branded-content growing pains: The Onion goes ‘back to basics,’ restructures Onion Labs
- #sowhoknew: Adult colouring books are not just child’s play…
- Sociomantic launches index to enforce inventor quality
- OMD appoints Laura Ashton as Business Director
- Alibaba opens second data center in Silicon Valley
- Week in Review: Pikom is right, Malaysia needs to buck up
- Facebook wants to connect the ‘other’ 150mil Indonesians
- Top Platforms? Marketers Gravitate to Very Visual Social Sites
- Inside IGN and Coke’s new ‘SportsCenter’ for eSports
- Make your PR strategy visual
- Pikom: Malaysians do NOT prefer slower broadband
- The road less travelled: Hacker Lyon Yang’s penetration tales
- How the Australian Open grew its fan base by 300k in 2 weeks
- Facebook opens Lead Ads to all advertisers
- TubeMogul rolls out Nielsen Digital Ad Ratings in SE Asia & Japan
- Singpost & IDA collaborate to develop drone for mail delivery
- Ideas aplenty in Malaysia, but execution lacking: Panel
- How to prevent Volkswagen-like scandals in the future
- Apple, Google are the world’s most valuable brands, report says
- Four key takeaways from What’s Next 2015
- Gear S2 just the beginning: Samsung smartwatch designers
- Where Should Marketers Spend the Big Bucks? This Infographic Points the Way
- Knorr, Vizeum celebrate ‘Home Dining Day’ with consumers
- Hermès targets men with new AKQA MANifeste campaign
- Week in Review: What’s Next ‘disrupted’ by Tony Fernandes
- What’s Next: Tony’s Top 10 Tips for Entrepreneurs
- Digiday Digest: Scroll speed, buy buttons and vinyl’s staying power
- IAB Wants to Do More About Ad Blocking; Convenes Group to Study Options
- Malaysians prefer slow broadband? There’s no choice!
- A Better Florist looks to spread love … at scale!
Mobile Marketing News
- Mobile Marketing Without Accuracy? Just Guesswork, According to MMA
- FB launches new ‘slideshow’ video ads for emerging markets
- How did the tech companies do in Q3?
- #ReThink: Your app has a million installs, so what?
- Social network ad spend rising rapidly in China
- Advertisers fight the battle of ad blocking
- Job opportunities decline for mktg talent in Asia: Survey
- Marketers Use Social Media Not Just to Build the Brand, But to Bolster Engagement
- #sowhoknew: The power of saying ‘No’
- Gaining an edge in data driven marketing
- Facebook Makes the Grade: Social Site Gets A, But Room for Improvement for All Social Networks
- Yahoo signs search deal with Google after Q3 results
- Alibaba creates European inroads to China with London, Milan offices
- Future Trends Infographic: The State of the Internet 2015
- Time’s ticking: Holding on to attention on video
- Mobile accounts for 56% of ecommerce traffic in SEA
- #sowhoknew: Will India benefit the most from the faltering Chinese economy?
- Alibaba continues video focus; to buy out Youku Tudou
- What’s Coming Down the Chimney Soon? Cross-Device Messaging to Holiday Shoppers, Contends MMA Webinar
- Ads served on TV streaming sites perform better: Study
- Accenture names Marc Carrel-Billiard as MD, Global Tech R&D
- Is content marketing the new ecommerce strategy?
- Mobile monetisation gap is closing: PubMatic
- Growth of Time Spent on Mobile Could Slow to Single-Digit Pace in 2016
- Top Platforms? Marketers Gravitate to Very Visual Social Sites
- Vizeum wins BBC Earth business in Asia
- Samsung collaborates with SG street artist for Samsung Gear S2 launch
- Instant messaging usage jumps 12% globally
- When sales and marketing drives the Internet of Customers
- APAC consumers choose mobile to shop online: Study
- Apple, Google lead global brands report
- Where Should Marketers Spend the Big Bucks? This Infographic Points the Way
- Show, not tell your story on Instagram
- IAB Wants to Do More About Ad Blocking; Convenes Group to Study Options
- Fighting bot based ad fraud
- Manulife Hong Kong experiments with IoT for engaging customers
- Omnicom Media Group’s Avinash Jhangiani on what’s driving digital in India
- Dtac explores Instagram in Thailand
Data Driven Advertising
- After The Marriage: 5 Things You Need To Know About AOL Under Verizon
- Apple Gives Video Publishers An Early Holiday Gift: Search
- Facebook Unveils Slideshow To Boost Video Ads In Emerging Markets
- comScore Announces Its Bid Ratings™ Solution is Now Live in Eight Industry-Leading Programmatic Buying Platforms
- EU Commission Working on New ‘Safe Harbour’; MediaMath joins IBM’s UBX
- Transparency in Media Buying and Programmatic Marketing
- Adrian Maguire, Head of Digital Analytics at TUI, Discusses Data & Tech Strategy
- Just 18% of Marketers Use Both In-stream & Rich Media in Their Campaigns; Global Ad Tech & Martech Acquisitions See 11% Q3 Growth
- Brands And Agencies Should Practice Safe Advertising With Google
- Turner Broadcasting Reducing Ad Time; AOL Brinks Back Alto
- Facebook’s LiveRail Cans Some Ad Network Customers As It Goes Direct-To-Publisher
- Crack the Nut at the Ad Tech Casino
- What’s the Point of Video Ads If No One Can See Them?
- MarketShare And Other Vendors Unite Against Walled Gardens
- Notification: The Post App World Revealed
- Weibo – The Twitter Of China – Is Getting More Serious About Its Analytics
- DISH Opens A Programmatic Exchange, Enables RTB
- VOD Revenue to Reach USD$1.8m in LATAM; Brazil Ecommerce Expects Strong Black Friday
- GeekTyrant’s Quest To Satisfy Users On Mobile
- IAB Appoints Joe Laszlo Vice President Of Industry Initiatives
- It’s Getting Harder And Harder For Mobile Ad Companies To Woo Developers
- Why the Grass is Greener in a Walled Garden
- FLXone Acquired by Teradata; JICWEBS Tackles Ad Fraud
- Marketers Won’t Get Transparency From Partners Unless They Demand It
- xAd & Rubicon Roundtable Demands All Parties Unite to Transform Programmatic Advertising Through Data Accuracy & Transparency
- Finding Success With The Second Screen: Univision Uses Apps To Complement Live Views
- DMP 4-5-6
- The Future Of Pinterest; Inside Google’s Subscription Service
- adjust Raises $17M in Funding from Highland Europe to Become the Unified Mobile Data Platform
- A German View of Programmatic
- GroupM’s Gotlieb: ‘Media Needs To Morph From The Top Of The Funnel To The Transaction’
- With Consumerism and Communication, Health Care Attempts A Shift From Volume To Value
- Some Big Exits At Millennial Media; Razorfish CEO Tom Adamski Passes Away
- Selligent and StrongView Join Forces to Create Leading Global Marketing Technology Company
- Data Protection Law Advances in Brazil; Dentsu Acquires Pontomobi
- Commoditisation is Cannibalising Differentiation
- Dunkin’, McDonald’s And ADT Debate: Can We Trust Tech Platforms With Our Data?
- E-Sports: ‘Not Just Another Product Placement’ To Pizza Hut
- Fetch CEO: ‘Every Brand Should Be Looking At Mobile’
- AppLift Unveils “AppLift Labs” to Lead the Discovery of Innovative New Mobile Advertising Technologies
- Nielsen Expands Digital Ad Ratings; Axel Springer Blocks Ad Blockers
- Big Data Discrimination: Is The Industry Responsible?
- Oracle Partners With Tapad – Because Probabilistic Vs. Deterministic Data Isn’t An And/Or Sort Of Thing
- TiVo Research Hooks Up With NinthDecimal In A Bid To Connect TV Viewing With Offline Sales
- Will Google’s Customer Match Make Hash of Traditional SEM?
- S4M Study Reveals A Staggering $10 Billion Loss In Mobile Advertising Ecosystem Due To Lack Of Transparency
- Monetising Free Apps
- LiveRamp Bolsters Leadership Team to Support Rapid Growth
- How Programmatic TV is Changing Ad Currency
- Varick Releases ‘Alveo’ For Agnostic Campaign Management
- Facebook Announces Ecommerce Features; Joanna O’Connell Joins MediaMath As CMO
- Mobile Rewards Startup Lootsie Launches White Label Loyalty Solution
- Marketing Tech M&A Soars, Despite Stock Market And Venture Capital Angst
- Opera Mediaworks Makes In-App Video Viewability Crystal Clear
- OpenRTB Protocol Fails To Align Market Interests
- Spotify Wants To Focus On Big Brands, Outsources Geotargeted Ad Sales To Katz Radio Group
- Google Unveils Accelerated Mobile Pages; EU Annuls ‘Safe Harbour’ Agreement With the US
- Ad Tech World Not Progressing Fast Enough on Mobile
- Quantcast Launches An Open Data Platform To Fuse Digital To TV And Offline Sales
- Ancestry Finds Winning Combination In TV Plus Digital, Eyes Programmatic TV
- Digital Video Helps Toyota Reach ‘Light Linear Viewers’
- Use Contextual Information to Offer Greater Value Not Intrusive Ads, EIU Report Warns Marketers
- Programmatic Creative Platform PaperG Snags $5 Million In Series B
- Conversant Debuts Personalized Video, Enhanced By Epsilon Data
- Adblock Plus To Invite An Independent Board to Manage “Acceptable Ads” Program
- The Open Exchange Market Needs More Trust & Transparency
- Trivializing Engagement Is A Fool’s Errand
- Brazil Leads Social Media in LATAM; Nielsen to Offer Age & Gender Segmentation
- Viacom Snags Agency Vet Zilberbrand To Ramp Up Advanced Data Strategy
- PubMatic Cuts 8% Of Workforce
- GE’s Foray Into Podcasting Is About Engagement, Not Monetization
- Facebook to Lead ad:tech New York Day One Afternoon Keynote Session with Precision Strategies and Rising Tide Interactive
- Adblocker Ruling Sets Back German Publishers; No More ‘Safe Harbour’ in Europe
- Gilt Groupe Gets More Social Insight With Brand Networks’ Enhancements
- For Successful Publishers And Their Ads, Small Will Be The Next Big Thing
- Why Have We Only Mastered Viewability Measurement On Desktop?
- China Brands Tap Mobile For Awareness; Integral Ad Science & OMG AU Partnership to Address Ad Safety
- 63% of Advertisers Have Little Knowledge of Programmatic; 96% of Consumers Sent Mistargeted Offers
- Adblock Plus Victorious In Court Against Axel Springer
- Southeast Asia Moves Towards Regional Exchanges as Traditional Ad Networks Lose Appeal
Digital Marketing News
- Stoli’s Mobile Ads Let You Actually Feel a Cocktai…
- New Apple TV Review: Loads of Potential—and Lots o…
- Can Detroit Beat Google to the Self-Driving Car? h…
- The comb-over is making a comeback https://t.co/cB…
- Nintendo’s First Mobile Game Isn’t Mario, And It W…
- Greenland Is Melting Away https://t.co/Jv2uWLHfvi
- The latest from eBay – shoppable songs built aroun…
- Adele’s ‘Hello’ Video Viewed 1 Million Times Per H…
- The FDA Just Approved One Cancer-Killing Virus. Ex…
- Bringing the Internet within reach of 100 million…
- Google’s second OnHub router is built by ASUS, goe…
- Yep, You’ve Been Clicking On Google AdWords For 15…
- After Another Worrisome Quarter, Twitter Explains…
- Loss-Making Music Service Deezer Postpones $343M I…
- ‘Blind with rage’: Pepsi Perfect shortage infuriat…
- Pepsi Hits the Catwalk at Shanghai Fashion Week ht…
- Introducing the Tech Entrepreneur Nanodegree https…
- This startup is trying to win the $600 billion ind…
- TOYOTA BARISTA https://t.co/sU0Egoa4dx
- Mike Tompkins @ YouTube FanFest Indonesia 2015 htt…
- Galaxy S6 edge+ – See beyond the edge https://t.co…
- Alibaba Beats Expectations As Revenue Increases 32…
- Europe finally abolishes mobile phone roaming char…
- Google Developers Blog: Building Brillo-iant devic…
- After All Those Bond Girls, James Deserves a Break…
- WPP’s Martin Sorrell: Ad Blockers Haven’t Had a Si…
- Elon Musk and Y Combinator President on Thinking f…
- Google Turning Its Lucrative Web Search Over to AI…
- We Brought Together the Major Players in the Ad Bl…
- Facebook’s Internet for All Is a Tough Sell in Ind…
- The Most Overdone Halloween Costume In Every Part…
- Infographic: For Moms, Mobile Is Now a Vital Part…
- Will YouTube Red pack a punch against Apple Music?…
- Google Maps making stressful times easier https://…
- Shopping Insights Beta https://t.co/2vDYzdet5N
- BlackBerry Wants You to Spend $699 on Their New An…
- Atlas — Facebook’s ad tech threat to Google https:…
- A New Way to Sell Oreos https://t.co/doiqAT2P2H
- Display advertising doesn’t need to die https://t….
- Google Announces Stock Buyback as Earnings Rise ht…
- Dislife: More than a sign https://t.co/hvs4pLDvfP
- This Ex-Googler’s Minion-Like Robots Can Teach You…
- How bacteria-fighting 3-D-printed teeth could affe…
- Why Google is getting schooled by Facebook in disp…
- Facebook is unleashing universal search across its…
- Exactly 70 People Watched Lilly Singh’s First YouT…
- Report: For Every $3 Spent on Digital Ads, Fraud T…
- Addressable Marketing Changed Yesterday https://t….
- REDEF Original: The Truth and Distraction of U.S….
- Video Micro-Moments: What Do They Mean for Your Vi…
- ndonesia’s Fire Crisis — The Biggest Environmental…
- Huawei Is Now China’s Biggest Smartphone Vendor ht…
- Instagram’s New Standalone App Boomerang Captures…
- Facebook goes after YouTube with video suggestions…
- 9 questions about Denmark, Bernie Sanders’s favori…
- Fossil reveals its Android Wear smartwatch https:/…
- ‘Back to the Future II’ Understands 2015 Better Th…
- The Perception Gap in Digital Organizations https:…
- Alphabet, formerly Google, sets share buyback, sha…
- Google Android 6.0 Marshmallow review: more polish…
- Exclusive: An inside look at the new ad-free YouTu…
- Toyota Launches Its Mirai in a Nostalgic ‘Back to…
- Index Exchange connects to European inventory via…
- Back To The Future In ACTUAL 2015 https://t.co/ucL…
- Meet YouTube Red, the ultimate YouTube experience…
- Andrew Knott leaves McDonald’s for CMO role https:…
- Yum brands will spin off its struggling chain rest…
- Google Photos: 3 Big Reasons Why It’s a Hit https:…
- Nexus 5X and Nexus 6P review: The true flagships o…
- Wendy’s Is Making Snapchat-Like Mobile Ads on Face…
- Google and Yahoo sign search partnership https://…
- The VR View-Master is Google Cardboard for kids ht…
- The Times Partners With Google on Virtual Reality…
- Nexus 6P review: the best Android phone https://t….
- This Company Is Making a Big Bet on the Future of…
- Alibaba pushes into Europe with new offices in U.K…
- Gamers and streamers – a winner is you! https://t….
- Google overhauls Waze with first major update sinc…
- Target Gets Into Halloween Spirit With Virtual Rea…
- Google Developers Blog: Bringing Google Cardboard…
- This ex-Googler thinks 90-minute flower delivery i…
- GROUND CONTROL (APOLLO ARCHIVE) 4K https://t.co/ac…
- Boeing: Lightest. Metal. Ever. https://t.co/GMe3cz…
- Google gives its Play Store a new look https://t.c…
- The Wove Band: Don’t Call it a Smartwatch http://t…
- Microsoft releases Twist, a photo-messaging app fo…
- A bird’s eye view of Hong Kong http://t.co/gY9Idw…
- Introducing: The Polo Tech Shirt http://t.co/mINYs…
- Millward Brown AdReaction Video Study from 42 coun…
- Mobile Game Companies Are Starting to Run Ads on I…
- Coca-Cola Meets Consumers in the Moment on Mobile…
- Nintendo, Google to Invest up to $30 Million in Ni…
- Google tells brands to spend 24% of TV ad budgets…
- Twitter names Google exec to executive chairman ro…
- If You’re Not Paranoid, You’re Crazy http://t.co/4…
- From Teens to Adults, Everyone’s Now Watching Onli…
- Pepsi’s smartphone in China: Beginning of a device…
- Beauty is in the eye of the video creator http://t…
- Google Street View just got full Cardboard VR supp…
- Google’s Nexus 6P and 5X handsets are now availabl…
- Tag Heuer is unveiling its Android Wear smartwatch…
- The space race is on: first Google Lunar XPRIZE te…
- Symphony Raises $100 Million as Google Joins Backe…
- How Google’s Head Of Marketing Handles Twenty Meet…
- Is It Content or Is It Advertising? http://t.co/pY…
- Dell to Buy EMC in Deal Worth About $67 Billion ht…
- How Allstate and Dstillery Avoid Fraudulent Ads on…
- This New Smartphone Does Absolutely Nothing http:…
- Singapore Airlines to Resume World’s Longest Fligh…
- Twitter laying off 8 percent of employees http://t…
- Get ready for the sweet taste of Android 6.0 Marsh…
- Introducing the Nexus 5X http://t.co/sMpaVbfwfn
- Twitter Slides After Report of Potential Layoffs h…
- Live Texturing of Augmented Reality Characters fro…
- Sir Martin Sorrell reveals his three acquisition p…
- Facebook launches ‘Sad’ and ‘Angry’ buttons, but n…
- Android TV gets new apps from Showtime, HBO, CBS,…
- YouTube’s Young Viewers Are Becoming Its Creators…
- Facebook will use satellites to bring broadband to…
- More for your family in the YouTube Kids app http:…
- Gillette and SPECTRE present: Bond Moments http://…
- Facebook to Start Grading Ads’ Results Across Its…
- How to Use Micro-Moments to Win the Shift to Mobil…
- Door knocking is so last century. See how we got r…
- FIFA 16 – Play Beautiful – Official Commercial htt…
- Google, WhatsApp integration lets users back up me…
- Aegis’ Carat Wins Mondelez’ North America Media Bu…
- Facebook v. Google in digital video battle: YouTub…
- With Reactions, Facebook Supercharges The Like But…
- New AdWords Customer Match Beats Out Facebook Cust…
- Yahoo Unveils New Technology Offerings at Advertis…
- Facebook Starts Letting You Add A 7-Second Looping…
- Samsung TVs appear less energy efficient in real l…
- How Moms Use YouTube Videos: New Trends and Insigh…
- Programmatic Helps Brands Make the Most of Micro-M…
- Google’s New Family Plan for Music Is a Damn Good…
- YouTube’s Most Native Ad Yet Puts Shoppable Cards…
- YouTube Beats Facebook in Surfacing Brands’ Older…
- Google self-driving car prototype meets the press…
- How Dunkin’ Donuts and Airbnb Are Turning Google S…
- Top 100 CPG Brands Mostly Lost Sales and Share in…
- Nest opens up its smart home technology to other c…
- Instead of Gimmicks, Google Brings Real Broadband…
- Yahoo Climbs After Company Says Alibaba Spinoff Is…
- Axel Springer is paying a massive premium to buy B…
- Magna Global: Programmatic Will Eat Half Of Displa…
- YouTube Will Let You Buy Stuff You See in Anyone’s…
- Mondelez International Brings Oreo, the World’s No…
- McDonald’s Newest Burger Will Be Organic http://t….
- Google Acquires Jibe Mobile In Move To Increase An…
- McDonald’s Gets Classy and Begins Taking Reservati…
