The Monthly Digital Marketing Update @ Copenhagen INK (September 2015)
Copenhagen INK’s Monthly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past month. Enjoy! 
Data Driven Advertising News
- ComScore and Rentrak To Merge In Run To Rival Nielsen In Measurement
- Ad Blocking – Unlike Fraud – Comes At The User’s Behest
- Origami Logic Raises $25 Million Series C Aimed At Upping The Pace Of Marketing
- MeetMe Completes Launch of Native Chat Ads and Video Interstitials
- Numbers of Programmatic Display in Brazil; Regulators Look Closer at Automation
- Now & Next: Privacy Concerns & Data Exchange
- 71% Of Ad-Block Users Would Consider Whitelisting Sites That Don’t Suck
- Adelphic Expands Operations Globally with New European Hub
- Publishers Weigh Options To Combat Ad Blocking
- The Power of Programmatic in Brand Building
- Adform Launches Automated Guaranteed; UK Marketers Struggle With Branding Measurement
- Email: The New Home Page
- When Marketers Lose Control Of Their Campaigns
- Comic: King Pub
- Amobee Launches Instagram Ads Solution
- Putting the Block on Ad Blocking
- We Need To Overcome The Peter Principle In Digital Media
- As Ad Blocking Grows, How Can We Balance The Scale Between Publishers And Consumers?
- Ad Blocking Stays In The Headlines; Axel Springer Maybe Interested In Business Insider
- H.I.G. Growth Partners Announces a Strategic Growth Investment in Industry-Leading Mobile Programmatic Advertising Platform
- Header Bidding – Another Nail in the Second-Price Coffin
- Ad Blocker With A Heart Of Gold? Developer Yanks Top-Ranked ‘Peace’ From App Store
- The Odyssey Sets Course To Attract Advertisers
- Adbrain Announces New Commercial Headquarters in San Francisco and Appointment of COO/CFO
- With Costs Soaring, Hogarth Helps Brands Boost Efficiency With In-House Talent
- AppNexus Partners with Schibsted As Supply Turf War Begins; News Corps Buys Unruly
- Dreamforce: Taking Stock Of Salesforce’s Integration Into Ad Tech
- Marissa Mayer Joins Powerhouse Line-up at 2015 IAB MIXX Conference
- We Want Your Input! Equinix Clean Inventory Ecosystem Survey
- For Publishers, Ad Blocking Is Painful But Don’t Call It An Apocalypse
- MediaMath Shuts Down PLYMedia; Ad Blocker Optimism
- If Data Is A Commodity, The Premium Goes To Creative
- AOL to Deepen Its Programmatic Leadership with Agreement to Acquire Millennial Media
- Brands Need to Move Beyond Blacklists & Whitelists
- Navegg Debuts in Europe; Instagram Sells Inventory in Brazil
- Virtual Reality Technology Could Change The Way We Experience Marketing
- Another Yahoo Exit; Verizon Locks Down Data
- Matt Arkin Named Senior Vice President of Sales for Simulmedia
- YesData Launches Bulk Clean Capabilities for Its Prospecting, Sales Intelligence and CRM Hygiene Solutions
- Brick-And-Mortar Retailer Build-A-Bear Expands Into Digital
- Yahoo Japan Has No Interest In Being A Walled Garden
- Ad Blocking Will Keep Growing Until We Make Ads Better
- ‘Ad Tech Personality of the Year’ Shortlist Announced
- Adblock Plus Publishes Browser App; More Industry Consolidation Due to IronSource/SupersonicAds Merger
- Rubicon Project’s Direct Order Automation Business Surges More Than 150% YoY
- Spreading the Wings of Audience Data
- Half of Consumers Watch VoD everyday; 85% of Marketers Unable to Prove Impact of Social Media
- Instagram Goes All In On Facebook’s Ad Infra, Opens To Ad Buyers Globally
- In iOS 9, In-App Ads Could Also Be On The Chopping Block
- With New Video Services, Comcast Aims To Cast ‘A Wider Net’
- 5 Steps for Taming your Discrepancies Monster!
- Capturing TV-inspired Web Searches
- Cracking China: the Challenges for International Ad Tech Companies
- Protein Launches Tide, a New Social Media Visualisation Tool Pioneered at Cannes Lions
- Upstart E-Tailer Urban Ladder Prefers Smarter Segmentation To Rating Points
- AOL-Millennial Media Acquisition Shows It Isn’t Always About The Price
- AOL Acquires Millennial Media In More Industry Consolidation; Rubicon Aggregating DOOH for Programmatic
- ATS London: An Industry in Flux & Why You Must Attend
- Verizon’s Data Goldmine Is Also A Privacy Minefield
- Doing Business In The Shadows Cast By Walled Gardens
- Socialbakers Nabs Criteo Exec Robert Lang As Its New CEO
- Adobe Offers App Analytics And Target Products As A Neat Little Bundle
- Are Closed Platforms Selling Marketers Short?
- Growmobile Debuts Instagram Advertising, Expanding Opportunity for Marketers to Reach Engaged Mobile Consumers
- Addressing the Mobile Mind Shift
Digital marketing news Asia (APAC)
- Cohn & Wolfe Chief on why Six Degrees was important for its Asia growth
- Why beer brands must do more to connect digitally in SE Asia
- Data pick of the day: Younger onliners lead ad blocking
- Alpha7 launches A7 AppsConnect for cloud-based apps
- What’s Next: AirAsia is an Internet company … no, really!
- What’s Next: Disruptors will not kill off banking incumbents
- Foodpanda out to ‘save’ Singapore’s F&B industry
- Apple Seed looks to plug the startup ‘valley of death’
- What Microsoft’s move to Baidu from Bing in China means
- Five questions to eYeka on ideas crowdsourcing
- Facebook eyes TV dollars with new brand ad tools
- Singapore PC market grew 12% in 1H 2015: Gartner
- Week in Review: The slumbering dragon is awakening
- Clock ticking for retailers, says What’s Next speaker
- #sowhoknew: A ‘dislike’ button on Facebook? I dislike…
- Chinese millennials love spending on luxury products most in APAC
- Microsoft Asia appoints VP for Microsoft Business Solutions
- Facebook introduces 360-degree video feature
- Identify theft: Complacency is Enemy No 1, says F5 expert
- How Workload Automation can boost digital transformation
- YouTube’s Cristos Goodrow on why views are a ‘bad’ metric
- TV must focus on unifying broadcast & unicast biz models
- Alexander Lee joins Razorfish China as COO
- Xaxis APAC executes first buy through comScore-The Trade Desk platform
- Huawei’s Honor 7 smartphone goes up for pre-order in Malaysia, on sale Sept 28
- Now may be a better time to buy the Apple Watch
- Burnt by Jakarta authorities, Uber moves to legalise itself
- Servers done, now VMware aims to transform networking industry
- Week in Review: Exciting news in Asean tech ecosystem
- Piracy is biggest Netflix competitor in Singapore: Lawyer
- Dragging corporate secretarial services out of the dark ages
- Jakarta forms special task force ‘to keep an eye on Uber’
- Not enough green, too much apathy in data centre industry
- APAC will have more than 1 bn smartphone users by end of 2015
- Native video ads perform better: Study
- InMobi amplifies its data capabilities with Experian partnership
- 4C connects TV & social media to improve multi-screen ads
- The 6 laws of digital transformation, according to SingPost
- Will the Force Touch be strong with new smartphones?
- FB’s investment in education pays off; Blueprint crosses 200k enrolments
- Bridging Worlds: Searching for the ‘God’s algorithm’ of the digiconomy
- How the SG Elections played out on social media
- Week in Review: The Internet, messaging apps and elections
- Singapore’s polls, where politics intersects with technology
- Best practices for profiling the anonymous customer
- Mobile indispensable research tool for South Korean youth
- MEC Hong Kong appoints Herbert Lam as Head of Digital
- Periscope introduces Landscape mode
- Apple upsizes iPad, moves closer to becoming a PC
- MDeC joins What’s Next as ‘Supporting Presenter’
- Helping Malaysian companies grab a slice of a US$30bil market
- DNA Test: Fitbit Charge HR and Jawbone UP3 are for the fitness-minded
- #sowhoknew: What does Facebook REALLY know about you?
- Not just biz processes, entire economy becoming digitised: dmexco Directors
- METRO GROUP & Alibaba partner to promote ecommerce in China
- Facebook offers new Pages for SMBs
- DNA lands in Indonesia
- Concern and confusion greet Indonesia’s new smartphone rules
- Week in Review: Small fish will eat the big fish
- DNA on BFM: Catcha’s Wild Digital scores home run
- APAC leads in growth as mobile web ad spend doubled in past year
- AOL to buy Millennial Media for $238 million
- Understanding 3Ws of the first-party data: What, why & where to use
- Instagram’s new ad formats: What’s in it for brands?
- Asia at the start of the API Economy curve: MuleSoft VP
- We are not as fast as we need to be: VMware CEO
- Slugfest: Malaysia’s Big 3 telcos in 1H 2015
- Asia a growth engine for MobileIron: CEO
Digital Marketing News
- McDonald’s starts taking reservations at select Sw…
- S’more to love across all your screens – Nexus 5X…
- Ricky Gervais Is Back as the World’s Most Contempt…
- Facebook confirms it’s launching a new ad product…
- Introducing Glowforge – The 3D Laser Printer http:…
- Google to Use People’s Email Addresses for Ad Targ…
- Google Virtual-Reality System Aims to Enliven Educ…
- When is Google’s birthday? 17th anniversary doodle…
- General Mills Just Invented a ‘Selfie Spoon’ for P…
- Brands Woo Millennials With a Wink, an Emoji or Wh…
- Foster + Partners is designing Moon base for the E…
- This ‘Droneport’ Is Designed to Save Lives in Rura…
- Bringing the Internet to more Indians – starting w…
- 4 Brands Whose Creative Approaches to Mobile Marke…
- Google Contributor: An Ad-Blocking Alternative ht…
- Samsung and Oculus Announce $99 Gear VR Headset fo…
- Don’t believe everything you hear: Coke’s Pratik T…
- Apple Targets Electric-Car Shipping Date for 2019…
- When ‘hand crafted’ is really just crafty marketin…
- Facebook’s plans making money on Messenger http://…
- Google brings block and unsubscribe to Gmail on An…
- Google [X]’s Astro Teller Sees The Future http://t…
- What Do You Really Know About Gamers? http://t.co/…
- Apple Is About to Change Everything We Know About…
- Sundar Pichai welcomes Indian Prime Minister to Go…
- Facebook rolls out 360 video for News Feed http://…
- Ahmed Mohamed is VIP at Google Science Fair http:/…
- Oyster, a Netflix for Books, Is Shutting Down. But…
- McDonalds earns Gen Z and Millennial Brand Love Th…
- See Honda’s Sweeping New Stop-Motion ‘Power of Dre…
- Disney Invests in Jaunt as Part of $65 Million Rou…
- Snickers Swaps Out Its Brand Name for Hunger Sympt…
- LEGO Dimensions Launch Trailer http://t.co/KBLMQEv…
- About To Launch A WordPress Site? Here’s What You…
- Explore in Google Sheets http://t.co/y4tKfAYRYO
- YouTube vloggers help bring Vogue’s fashion week c…
- Apple and Google Create a Buzz at Frankfurt Motor…
- Pinterest Hits 100 Million Monthly Users in Bid fo…
- Facebook Introduces Signal To Help Journalists Sou…
- comScore Rolls Out Cross-Media Service: Measures U…
- Facebook Gives Advertisers Option to Pay for Video…
- Facebook’s Like Buttons Will Soon Track Your Web B…
- Evolving the Google Identity http://t.co/L8RfJ8h2f…
- So they are all equal now? https://t.co/SA4qNIMMUo
- Land Rover Instagram Adventure Story http://t.co/Y…
- Andes – The Fairest Night For All Commercial http:…
- Tourism Australia: The Giga Pixel Selfie Campaign…
- THE WALK Virtual Reality Experience http://t.co/C1…
- Soon, publishers will be able to determine when sm…
- Welcome to hell: Apple vs. Google vs. Facebook and…
- Facebook Adds New Ad Viewability, Verification Opt…
- Why WhatsApp Only Needs 50 Engineers for Its 900M…
- Unruly Joins Forces With News Corp http://t.co/gCd…
- Island hop with Street View through the Philippine…
- Google Backs Startup Oscar Health Insurance http:/…
- Facebook Is Building An Empathy Button, Not “Disli…
- Junk food ads: Mars worst as PepsiCo, Campbell Arn…
- Mondelez plans to concentrate more on healthy snac…
- Facebook’s ‘Ludicrous’ Video Ad Metrics Highlight…
- PepsiCo Partners With Soda Stream; Keurig-Coca Col…
- How YouTube Is Reprogramming Video Under CEO Susan…
- AOL Adds Ad-Building Tools to One by AOL Ad-Tech S…
- Facebook Works With Google To Let Mobile Web Users…
- The World Is Cringing At This Company Launched by…
- GSK retains PHD and MediaCom for global media htt…
- This Adorable Cashless Piggybank Is Designed to He…
- SIA moves global media account to ZO, because of s…
- Facebook is finally working on a “dislike” button…
- Gravity4 Acquires EuroAds, introducing its Marketi…
- Google, Twitter and Publishers Seek Faster Web htt…
- Not just another cat video http://t.co/gR4UUe3E2o
- Google celebrates 30th ‘Super Mario Bros.’ anniver…
- Google Gears Up for Search Shift to Mobile and Ver…
- Pinterest Targets Search Ad Budgets http://t.co/at…
- Mondelez Raises Targets for Ad Spend and Digital M…
- Discover Pokémon in the Real World with Pokémon GO…
- Google Hires Auto Veteran to Lead Self-Driving Car…
- Nintendo Joins Niantic, Pokemon for 2016 Smartphon…
- Facebook’s Marketer Pages Get First Major Update S…
- Twitter now lets 68M people in Indonesia buy data,…
- Pandora’s new ad-free Internet radio pass costs $1…
- Forget about the mobile internet http://t.co/guugM…
- Google unrolls plan to stop ad injectors that rob…
- The 10 Most Watched Ads on YouTube in August http:…
- DC SHOES: ROBBIE MADDISON’S “PIPE DREAM” http://t….
- Dear Kitten: Regarding Friendship http://t.co/DNCF…
- Why powerful women love Google, and why they leave…
- This Branding Video Cleverly Celebrates Famous Log…
- Glen Keane – Step into the Page – 3D Virtual Reali…
- After pushback, YouTube will allow third party ver…
- Celebrate 30 years of Super Mario Bros.! http://t….
- Google, Twitter Work on Open Source ‘Instant Artic…
- Mobile Users Place Their Advertising Value at $10….
- Sitelinks, Callouts & Structured Snippets, Oh…
- Axiata’s JV Adknowledge Asia acquires SEA assets o…
- How TV Ads Drive Digital Impact http://t.co/XIjFuy…
- Zac Posen partners with Google to show NYC fashion…
- Instagram Ads Go Global, Including New 30-Second C…
- Adform Launches ‘Programmatic Direct’ Platform htt…
- Content Marketing Platform NewsCred Announces $42M…
- Japan presses Play http://t.co/iIqSAa5qoZ
- Walking in the footsteps of Galápagos giants: Wild…
- Real Life First Person Shooter using Chatroulette…
- Slow Down GPS by If Insurance (Child Voice Navigat…
- You can now buy Star Wars’ adorable BB-8 droid and…
- Snapchat Now Drawing 4 Billion Video Views Per Day…
- YouTube Spikes-to-Spikes leaderboard: Content that…
- Twitter Is Testing Funky New Photo And Video Editi…
- Facebook, Google, Apple Dominate Top Apps Of All T…
- Amazon Expands Dash Buttons To More Brands, Effect…
- The Most Powerful Player in Media You’ve Never Hea…
- Motorola Challenges Apple With a New Moto 360 Smar…
- BlackBerry to Buy Good Technology for $425 Million…
- Who Doesn’t Use The Internet? http://t.co/IvXYozcS…
- Clorox Is Betting Big on Programmatic Advertising…
- See the First Brands to Test Facebook’s iAd-Like M…
- Google, evolved http://t.co/D5JxVG414a
- Japan’s Line rolls out a cute Android launcher bec…
- McDonald’s to launch youth YouTube channel http:/…
- Water Is the New Soda — and That’s a Problem for…
- Software Automatically Takes Out Distracting Items…
- The Art of the Out-of-Office Reply http://t.co/MVN…
- AOL Confirms It Is Buying Millennial Media In $238…
- Instagram video ads called ‘highly efficient’ at 2…
- Mondelez Sets Marketing Department Changes Amid Co…
- A Google Head of Product Commercialization Answers…
- Nesquik Films Kids Waking Up in a Gentle, Thoughtf…
- Google’s Nest Upgrades Digital Thermostat http://t…
- Hotels Fight Back Against Sites Like Expedia and P…
- Sony’s new smartwatch packs all its tech in the wr…
- Adform and adsquare Launch Programmatic Audience P…
- Jibo, The World’s First Family Robot http://t.co/v…
- Facebook Says It’s Finally Ready to Start Cracking…
- Voluntas Acquires Stake in Digital Agency Vertic h…
- Google Gets A New Logo http://t.co/pi9GeSLjTx
- Android Wear now works with iPhones http://t.co/cT…
- What do you miss about the Philippines? http://t….
