GroupM’s Gotlieb: ‘Media Needs To Morph From The Top Of The Funnel To The Transaction’
AdExchanger |
Television may be a little late to the programmatic party, but addressable TV promises to blend performance efficiencies with proven sales lift – and that’s changing the face of the TV buy. Media agencies were historically agents of the upper funnel, but data and technology are redefining the awareness and consideration phase. “A client used… Continue reading »
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