Dunkin’, McDonald’s And ADT Debate: Can We Trust Tech Platforms With Our Data?
AdExchanger |
It’s a question every CMO must answer: How much of my first-party data can safely be shared with tech platform partners? For advertisers in categories where Google has a product offering of its own, the question has even more urgency. Consider ADT, whose home security business faces an emerging competitor in Google’s Nest smart thermostat… Continue reading »
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