TiVo Research Hooks Up With NinthDecimal In A Bid To Connect TV Viewing With Offline Sales
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When the head bean counter at Brand X walks into the CMO’s office and wants proof TV spending works, the CMO needs a better answer than, “My gut tells me it does.” “Ask anyone in charge of a TV budget and they’ll tell you that they intuitively know it works,” said David Staas, president of… Continue reading »
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