Mobile Programmatic Display Ad Spending to Surpass Desktop This Year: eMarketer
Next year is predicted to be the one when overall mobile ad spending will surpass that of desktop ad spending, but now it seems something else significant will happen even sooner. Mobile programmatic display ad spending will account for 60.5% of total U.S. programmatic display ad spending this year, with $9.33 billion, surpassing desktop’s share of programmatic for the first time, according to a new report from eMarketer.
Mobile advertising has been a big topic of discussion lately, in part because of the fears that mobile ad blocking will catch on with consumers, a fear that has been growing since Apple announced earlier this year that it would enable content blockers — including ad blockers — on its mobile Safari browser.
Marketers are otherwise trying to figure out the best way to approach mobile in general, and in light of the ad blocking fears, many are developing strategies beyond the mobile display ad, which risks getting blocked by blockers.
