Dtac explores Instagram in Thailand
Omnicom Media Group Digital rolled out Thailand’s first Instagram ad campaign for Total Access Communication (DTAC) using the Instagram’s newly launched Marquee unit – a high impact, single day campaign unit – offering guaranteed impressions and placement in the top ad position of Instagram’s feed.
The execution coincided with the official launch of Facebook’s operations in Thailand that included the rolling out of Instagram advertising in the Thai market. DTAC were officially the first advertisers on Instagram Thailand with a pre-launch awareness campaign for their 4G network.
“Our campaign with Instagram Thailand for Dtac is the perfect example of our endeavor to consistently innovate and execute first-to-market ideas for our clients. The constantly evolving media landscape demands media to break out of its conventional mould and Instagram offers an effective creative canvas for brands to connect with their audience. With 7.1 million monthly actives on Instagram in Thailand and the fact that Thai’s spend a substantial amount of time accessing social media via the mobile phone, made the Instagram campaign, a perfect opportunity for Dtac to increase its appeal and awareness in the Thai market,” said Rochelle Chhaya, Managing Partner, Omnicom Media Digital Thailand.
“Omnicom Media Group is delighted to have been part of a milestone campaign in Thailand and will continue with its efforts to raise the bar of technology driven innovation,” she added.
As per the Marquee format of the Instagram campaign, Dtac adverts were inserted three times in the day, which required three different creatives that were run during the course of the day. Omnicom Media Group also ran Instagram Ads using the self-serve platform in order to sustain campaign momentum and increase the reach and frequency to drive measurable campaign results.
Facebook opened its official Thailand office on September 17 along with the launch of Instagram advertisements in the Thai market. Instagram Thailand currently has 7.1 million active Instagram users with more joining every day.
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