Payment Firm Stripe Launches Product to Help Retailers Sell Better on Mobile
Payment company Stripe is hoping to take mobile and social commerce to the next level — and make it a little bit easier.
At an event Monday in San Francisco, the company announced Relay, a product that lets retailers easily integrate their products and sell them across social platforms and other apps.
As part of the announcement, the company is positioning itself as a middleman that both platforms and retailers can turn to, rather than having to manage those individual relationships on their own. “For retailers, there are too many channels to integrate with directly,” said Stripe CEO Patrick Collison. Now merchants can upload their inventory and sell it across multiple channels almost instantly, he added. Prior to this, Stripe had primarily been known as a software entity that helps companies accept various forms of payment online and through apps.
