Brick-And-Mortar Retailer Build-A-Bear Expands Into Digital
AdExchanger |
Build-A-Bear Workshop, the children’s specialty retailer with strong roots in American shopping malls, is getting a facelift. Plagued by the realities of brick and mortar retail—Build-A-Bear was in a slump with steady profit declines, but has more recently ignited a comeback in sales—the company is transitioning away from its focus on traditional retailing. Instead, it’s… Continue reading »
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