Upstart E-Tailer Urban Ladder Prefers Smarter Segmentation To Rating Points

AdExchanger |

CPG brands are the big TV spenders, but ecommerce and subscription startups like Gilt and Birchbox are coming on strong. Take Urban Ladder, a Bangalore, India-based online retailer specializing in home furniture and décor. While the company historically focused on digital, it has lately begun to include TV for awareness building. It declined to shareContinue reading »

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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