FB rolls out Pages Messaging feature
It is now easier for businesses which have Pages on Facebook to connect with their consumers as the social media platform has launched Pages Messaging tool.
This will allow more ways for customers to send private messages to businesses and new tools for Page admins to manage and respond to messages.
The new ‘Send Message’ call-to-action button for local awareness ads allows people to initiate private conversations with business Pages from News Feed ads, giving people a personal way to connect with businesses directly from ads.
Until now, Page admins could only respond to customers in the same way that the person reached out to the Page, either through a comment or private message. In the coming weeks, Page admins will be able to reply to public comments with a private message.
Facebook is also introducing a badge on pages for message responsiveness. It said in an official blog post, “Until now, Page admins could only respond to customers in the same way that the person reached out to the Page, either through a comment or private message. In the coming weeks, Page admins will be able to reply to public comments with a private message, helping them solve private customer requests more efficiently.”
