Single Gold for APAC in Titanium & Integrated Lions
As the 62nd Cannes Lions International Festival of Creativity came to a close with one of the most coveted category, Titanium & Integrated Lions has declared the winners. Out of 16 awards for the category, APAC managed to secure only one Gold Lion out of five shortlists from the region.
The single Gold metal was awarded to M&C Saatchi Sydney for its ‘Clever Buoy’ campaign for Optus. The campaign has also won a Mobile Gold Lion, an Innovation Lion and two Cyber Lions at the festival.
Last year, the region had won the Grand Prix in the Titanium & Integrated category. APAC has had a disappointing year at the festival, with the metals tally going down for Cyber Lions.
The Grand Prix went to the Emoji Ordering campaign by Domino’s for USA.
