APAC bags four Innovation Lions
After a disappointing performance in Cyber Lions for APAC, there was some reprieve when the region bagged four Innovation Lions at the 62nd Cannes Lions International Festival of Creativity out of a total eight. This made APAC the leader among regions in the category.
M&C Saatchi Syndey’s ‘Clever Buoy’ campaign for Optus and Saatchi & Saatchi Sydney’s ‘Penny the Pirate’ campaign for Luxottica secured two Innovation Lions for Australia.
Baidu Online Network Technology’s Baidu Kuaisou for Smart Chopsticks secured a Lion for China while Grey Group’s Life Saving Dot for Talwar Bindi got a Lion for Singapore.
The Grand Prix in the category went to What3Words London from United Kingdom.
The details of APAC winners is as below:
| Title | Advertiser | Product | Entrant / Agency | Country |
| BAIDU KUAISOU | SMART CHOPSTICKS | BAIDU ONLINE NETWORK TECHNOLOGY (BEIJING) | CHINA | |
| CLEVER BUOY | OPTUS | THE WORLD’S FIRST SHARK DETECTION BUOY | M&C SAATCHI Sydney | AUSTRALIA |
| PENNY THE PIRATE | LUXOTTICA | STORYBOOK AND APP WITH INTEGRATED CHILDRENS EYE SCREENING | SAATCHI & SAATCHI Sydney | AUSTRALIA |
| LIFE SAVING DOT | TALWAR BINDI | LIFE SAVING DOT | GREY GROUP Singapore | SINGAPORE |
