Dentsu, M&C Saatchi & Leo Burnett lead APAC Cyber Lions shortlist
The 64th Cannes Lions International Festival of Creativity has a total of 330 entries that have made it to the Cyber Lions shortlist. Out of this 38 agencies are from APAC with Australia leading with 12 shortlisted entries. Japan follows Australia with 10 entries while New Zealand has seven entries. From the Southeast Asian countries, only Singapore figures in the list with six entries. China has one entry in the shortlist.
The entries shortlisted from APAC are as follows:
| Title | Client | Product | Entrant Company | Country | Agency | |
| REVIVING LEGENDS | JAPAN SPORT COUNCIL | NATIONAL STADIUM | DENTSU INC. Tokyo | JAPAN | DENTSU INC. Tokyo / DENTSU TEC INC. Tokyo | |
| 3-SECOND COOKING “SHRIMP FRYING CANNON” & “SUPER FRIED DUMPLING” | NTT DOCOMO | ADVANCED LTE NETWORK | TOKYU AGENCY Tokyo | JAPAN | TOKYU AGENCY Tokyo / NTT ADVERTISING Tokyo | |
| THE VOICE ANIMATION | THE NATIONAL ART CENTER TOKYO | TOKYO ANIMA! | HAKUHODO Tokyo | JAPAN | HAKUHODO Tokyo | |
| FENCING VISUALIZED | SPORTS BIZ CO. | FENCING | DENTSU INC. Tokyo | JAPAN | DENTSU INC. Tokyo / RHIZOMATIKS Tokyo | |
| REDUCE SPEED DIAL | VOLKSWAGEN | VOLKSWAGEN | COLENSO BBDO Auckland | NEW ZEALAND | COLENSO BBDO Auckland | |
| PLAY THE BRIDGE | 2DEGREES MOBILE | PLAY THE BRIDGE | SPECIAL GROUP Auckland | NEW ZEALAND | SPECIAL GROUP Auckland | |
| CLEVER BUOY | OPTUS | OPTUS NETWORK | M&C SAATCHI Sydney | AUSTRALIA | M&C SAATCHI Sydney | |
| EYE PLAY THE PIANO | THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS | THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS | HAKUHODO KETTLE Tokyo | JAPAN | HAKUHODO KETTLE Tokyo | |
| PEPPER HACKER | MARS FOOD AUSTRALIA | DOLMIO | CLEMENGER BBDO SYDNEY | AUSTRALIA | CLEMENGER BBDO SYDNEY | |
| JOHNNIE WALKER BLUE LABEL – THE GENTLEMAN’S WAGER | DIAGEO | JOHNNIE WALKER BLUE LABEL | PHD SINGAPORE | SINGAPORE | ANOMALY New York | |
| A MESSAGE TO SPACE | HYUNDAI MOTOR COMPANY | BRAND CAMPAIGN | INNOCEAN WORLDWIDE Seoul | SOUTH KOREA | INNOCEAN WORLDWIDE Seoul | |
| LOOK AT ME | SAMSUNG ELECTRONICS | SAMSUNG ELECTRONICS | CHEIL WORLDWIDE Seoul | SOUTH KOREA | CHEIL WORLDWIDE Seoul | |
| THE SOFTTEST | UNILEVER | COMFORT PURE | OGILVY & MATHER SINGAPORE | SINGAPORE | OGILVY & MATHER SINGAPORE | |
| THE ONE WHO WILL END CANCER | AUSTRALIAN CANCER RESEARCH FOUNDATION | CANCER RESEARCH | M&C SAATCHI Sydney | AUSTRALIA | M&C SAATCHI Sydney | |
| OK GO: I WON’T LET YOU DOWN | OK GO + HONDA | HUNGRY GHOST (OK GO ALBUM) / UNI-CUB | MORI Tokyo | JAPAN | MORI Tokyo / DRILL Tokyo / DENTSU INC. Tokyo | |
| RADIANT RETURN MASTER FILM | PZ CUSSONS | RADIANT | DDB GROUP MELBOURNE | AUSTRALIA | DDB GROUP MELBOURNE | |
| JOHNNIE WALKER BLUE LABEL – THE GENTLEMAN’S WAGER | DIAGEO | JOHNNIE WALKER BLUE LABEL | PHD SINGAPORE | SINGAPORE | ANOMALY New York | |
| A MESSAGE TO SPACE | HYUNDAI MOTOR COMPANY | BRAND CAMPAIGN | INNOCEAN WORLDWIDE Seoul | SOUTH KOREA | INNOCEAN WORLDWIDE Seoul | |
| CUBE | CUBE | GOOGLE Sydney | AUSTRALIA | |||
| GLASS CLEANER | WWF | JUST | LEO BURNETT SYDNEY | AUSTRALIA | LEO BURNETT SYDNEY | |
| SKIN CARE | WWF | JUST | LEO BURNETT SYDNEY | AUSTRALIA | LEO BURNETT SYDNEY | |
| BEE | WWF | JUST | LEO BURNETT SYDNEY | AUSTRALIA | LEO BURNETT SYDNEY | |
| SHOE POLISH | WWF | JUST | LEO BURNETT SYDNEY | AUSTRALIA | LEO BURNETT SYDNEY | |
| BOOKBOOK | IKANO RETAIL ASIA | IKEA CATALOGUE | BBH ASIA PACIFIC Singapore | SINGAPORE | BBH ASIA PACIFIC Singapore | |
| THE SOFTTEST | UNILEVER | COMFORT PURE | OGILVY & MATHER SINGAPORE | SINGAPORE | OGILVY & MATHER SINGAPORE | |
| GREAT CHINESE NAMES FOR GREAT BRITAIN | VISITBRITAIN | TOURISM | OGILVY BEIJING | CHINA | OGILVY BEIJING | |
| TWEETING SONAR | LION | BEER | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND | DDB GROUP NEW ZEALAND Auckland | |
| INSTAGRAM YOUR FRIDGE | LION | SMIRNOFF | SPECIAL GROUP Auckland | NEW ZEALAND | SPECIAL GROUP Auckland | |
| SURFIFY | SURFAID.ORG | CHARITY | BWM DENTSU Sydney | AUSTRALIA | BWM DENTSU Sydney | |
| TAKE A SKYWALK WITH NOBITA | YAHOO JAPAN CORPORATION | STAND BY ME DORAMEMON | BASCULE Tokyo | JAPAN | DENTSU INC. Tokyo | |
| EYE PLAY THE PIANO | THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS | THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS | HAKUHODO KETTLE Tokyo | JAPAN | HAKUHODO KETTLE Tokyo | |
| REDUCE SPEED DIAL | VOLKSWAGEN | VOLKSWAGEN | COLENSO BBDO Auckland | NEW ZEALAND | COLENSO BBDO Auckland | |
| FENCING VISUALIZED | SPORTS BIZ CO. | FENCING | DENTSU INC. Tokyo | JAPAN | DENTSU INC. Tokyo / RHIZOMATIKS Tokyo | |
| REVIVING LEGENDS | JAPAN SPORT COUNCIL | NATIONAL STADIUM | DENTSU INC. Tokyo | JAPAN | DENTSU INC. Tokyo / DENTSU TEC INC. Tokyo | |
| THE CUBE | SEMI-PERMANENT/GOOGLE CREATIVE LAB | INTERACTIVE FILM PLATFORM | THE SWEET SHOP Melbourne | AUSTRALIA | GOOGLE CREATIVE LAB London | |
| MOTEL BURGER KING | BURGER KING | TENDERCRISP CHICKEN BURGER | COLENSO BBDO Auckland | NEW ZEALAND | COLENSO BBDO Auckland | |
| NIKE RISE | NIKE | NIKE BASKETBALL CHINA | AKQA London | UNITED KINGDOM | AKQA London / AKQA Shanghai | |
| INFREQUENT FLYERS CLUB | TIGERAIR | INFREQUENT FLYERS CLUB | McCANN MELBOURNE | AUSTRALIA | McCANN MELBOURNE | |
| LIVE DIVE | LION | BEER | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND | DDB GROUP NEW ZEALAND Auckland | |
| HOUSE OF MAMBA | NIKE | NIKE BASKETBALL CHINA | AKQA London | UNITED KINGDOM | AKQA London / AKQA Shanghai | |
The Cyber Jury included Jean Lin, Global Chief Executive Officer, Isobar, President, Jonathan Kneebone, Co-Founder & Executive Creative Director, The Glue Society, YanYan Yang, Creative Director, Baidu, Sidharth Rao, Founder & Chief Executive Officer, Webchutney, Nadya Kirillova, Creative Director, Dentsu, Guy Roberts, Executive Creative Director, Saatchi & Saatchi and Guan Hin Tay, Regional ECD, S.E. Asia & Lux, Global ECD, J. Walter Thompson among others.
