Ogilvy, BBDO, Hakuhodo lead APAC PR Lions shortlist
As digital becomes one of the key tools in the PR agency’s arsenal, a significant number of shortlisted entries at the Cannes Lions International Festival of Creativity involve strong digital components, and in many cases are digital only entries.
This year a total of 200 entries made it to the overall PR Lions shortlist.
The break up for agencies from APAC that are competing for PR Lions include:
| Title | Client | Entrant Company | Country |
| Touch The Pickle | Procter & Gamble India | BBDO India Mumbai | India |
| Share The Load | Procter & Gamble India | BBDO India Mumbai | India |
| The World’s First Billbed | Moltyfoam | BBDO Pakistan Lahore | Pakistan |
| Bookbook | Ikano Retail Asia | BBH Asia Pacific Singapore | Singapore |
| Nou-Ikumin | Procter & Gamble | Bluecurrent Japan Tokyo | Japan |
| Look At Me | Samsung Electronics | Cheil Worldwide Seoul | South Korea |
| Pepper Hacker | Mars Food Australia | Clemenger BBDO Sydney | Australia |
| Catstacam | Mars Petcare Australia | Clemenger BBDO Sydney | Australia |
| Catstacam | Mars Petcare Australia | Clemenger BBDO Sydney | Australia |
| Don’t Trade Me | Paw Justice | DDB Group New Zealand Auckland | New Zealand |
| #Macitbetter | Mcdonald´S | DDB Sydney | Australia |
| Tiny Power Plant | Sixnine Co. | Dentsu Young & Rubicam Bangkok | Thailand |
| Clever Buoy | Optus | Fuel Communications Sydney | Australia |
| Clever Buoy | Optus | Fuel Communications Sydney | Australia |
| Clever Buoy | Optus | Fuel Communications Sydney | Australia |
| The Billboard With Nothing To Hide | Farm Pride Foods | GPY&R Melbourne | Australia |
| Life Saving Dot | Talwar Bindi | Grey Group Singapore | Singapore |
| Blindfold Ride | Hirakata Park | Hakuhodo Products Tokyo | Japan |
| Call Her Name | Pola | Hakuhodo Tokyo | Japan |
| Call Her Name | Pola | Hakuhodo Tokyo | Japan |
| A Message To Space | Hyundai Motor Company | Innocean Worldwide Seoul | South Korea |
| #Myfamilycan | Spc Ardmona | Leo Burnett Melbourne | Australia |
| Lifelive | Samsung | Leo Burnett Sydney | Australia |
| Infrequent Flyers Club | Tigerair | McCann Melbourne | Australia |
| Fortune Mother Exchange | Adani Wilmar | Ogilvy & Mather Mumbai | India |
| Mums And Maids | Transient Workers Count Too (Twc2) | Ogilvy & Mather Singapore | Singapore |
| Great Chinese Names For Great Britain | Visitbritain | Ogilvy Beijing | China |
| Great Chinese Names For Great Britain | Visitbritain | Ogilvy Beijing | China |
| Great Chinese Names For Great Britain | Visitbritain | Ogilvy Beijing | China |
| Taxi Patrol | Myteksi | Ogilvy Malaysia Kuala Lumpur | Malaysia |
| Taxi Patrol | Myteksi | Ogilvy Malaysia Kuala Lumpur | Malaysia |
| The Voice Donor 2.0 | Tencent | Publicis Guangzhou | China |
| Inspiring Spirit | Scoot Airlines | Saatchi & Saatchi Singapore | Singapore |
| True Wetsuits | Quiksilver Japan | TBWA\Hakuhodo Tokyo | Japan |
| True Wetsuits | Quiksilver Japan | TBWA\Hakuhodo Tokyo | Japan |
| True Wetsuits | Quiksilver Japan | TBWA\Hakuhodo Tokyo | Japan |
| Stay With Pride | Airbnb | Whybin\Tbwa Group Sydney | Australia |
| Stay With Pride | Airbnb | Whybin\Tbwa Group Sydney | Australia |
| Breathe Again | Xiao Zhu | Y&R Shanghai | China |
