VIDEO: The FTC’s Mary Engle Addresses Publisher Accountability For Native Ad Disclosure

Earlier this week, Mary Engle, the Federal Trade Commission’s associate director of advertising practices, suggested to attendees at AdExchanger’s Clean Ads I/O conference that publishers could be held responsible for native ads deemed misleading that run on their properties. Read the original story by AdExchanger’s Sarah Sluis. Readers interested in her comments can now check out the aboveContinue reading »

The post VIDEO: The FTC’s Mary Engle Addresses Publisher Accountability For Native Ad Disclosure appeared first on AdExchanger.


Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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