Emarsys’ intelligent automation to Facebook Ads
Social Ads, a new product from Emarsys, a provider of cloud-based marketing technology, will enable brands to target customers via personalised social media advertisements on Facebook, giving them another channel to engage, convert and retain customers.
Benjamin Glynn, Country Manager for Singapore at Emarsys said, “At least 46 per cent of Singaporeans purchased something online in the past month; almost half (49 per cent) of online shoppers demand a personalised experience. At the same time, about 91 per cent of Singaporeans are on Facebook. Social Ads provides a great opportunity for marketers to coordinate targeted and personalised experiences across channels. With a multi-channel approach marketers can expect significantly higher engagement from the end consumer.”
The eMarketing Suite platform already offers some of the most flexible and sophisticated customer lifecycle segmentation and campaign management on the market. With Social Ads, users can now take the target segments they use for email, mobile and web, and let Facebook build corresponding Custom Audiences from the contacts it finds. Display Ads created in the Suite CMS can then target those audiences as part of a comprehensive, multi-channel engagement strategy.
Contacts can be added to audiences in real time and removed just as easily, ensuring that the Facebook Ads budget is spent exactly where it is most effective. The only data exchanged between Suite and Facebook are email addresses ensuring full data integrity while creating a true one on one customer experience on the world’s most popular social network. This degree of automation and level of data integration has not been seen in social media marketing until now.
Marketers will also have the ability to build lookalike audiences of their most profitable customers, helping extend the reach of campaigns to target prospective audiences with similar interests.
“Facebook is already a great medium for customer acquisition, and now with Social Ads it also becomes a highly effective advertising channel for retention marketing. With so many emails remaining unopened, marketers now have an additional weapon in their armoury to target unresponsive customers and decrease churn by producing highly personalised advertisements, delivered at exactly the right time,” added Ohad Hecht, COO at Emarsys.
