Opera Mediaworks Responds To The Private Marketplace Trend With A Mobile Product Of Its Own
“Premium” can be a slippery term, but Opera Mediaworks defines it thusly: the ads publishers actually want to appear near their content and the content advertisers actually want to show up near their ads. That need was the instigator behind Opera Select, the mobile ad company’s new private mobile marketplace offering, unveiled Thursday. Publishers that contract… Continue reading »
Via: AdExchanger
