The AUG Agency eyes $15M in PE funding; charts listing plan by FY16
The AUG Agency (TAA) is in talks for a large round of private equity funding and is targeting to go public through reverse takeover (RTO) in Singapore in 2016-17, Calvin Cai, Founder and Director of The AUG Agency told Digital Market Asia.
Calvin Cai, The Aug Agency
“We are already in talks with a few PE investors for growth capital, but nothing has been finalised yet. The funds will be used to expand our operations to more markets in Asia Pacific, and further development into the digital technology through apps that will help clients navigate the digital and social space through the B2B2C model,” according to Mr Cai.
“We are also looking to make acquisitions or investment in the digital technology, media and ad space, and are already in talks with a company in Singapore. This would further value add to the agency’s service based business,” he added.
The AUG Agency, that announced rebranding last month, is looking to float a reverse takeover (RTO) in Singapore in the next 12 to 24 months.
“We want to run the business for long term, but at the same time we want to create liquidity for our shareholders by way of listing the shares in Singapore stock market,” said Mr Cai.
“Our business has the ability to go public pretty fast, given that the digital market is mature and growing fast. Our personal ambition is that we would like to create value, and a new alternative for Singapore shareholders in the Singapore stock market. The AUG Agency could possibly be the first full service digital agency to go public in Singapore,” added Mr Cai.
Founded in 2011, The AUG Agency is a full service digital agency with a presence in Singapore, Japan, North America and France. The company is serving business in over eight cities and houses design, marketing, public relations and DSP/DMP businesses. Its clientele in the country includes companies like Genting PLC, Resorts World Singapore, Central Marketing Group, Club21, TAFEP, Asics and Burson & Marstellar.
