Q&A: Hulu’s Peter Naylor on Selling Stephen King (and the NewFronts)
Last year around this time, seasoned ad sales exec Peter Naylor was heading into the annual Digital Content NewFronts with a new gig. He had been recently appointed Hulu’s senior VP-advertising sales.
Now the former digital ad sales exec for NBCUniversal is heading into the 2015 NewFronts with some promising content to sell. In particular, Hulu is seeking advertisers for its upcoming J.J. Abrams-produced and James Franco-starring adaption of Stephen King’s JFK assassination novel “11/22/63.”
In an interview with Ad Age — ahead of his talk at the Ad Age Digital Conference 2015 in New York next month — Mr. Naylor teased Hulu’s NewFronts plans, laid out a few advertising opportunities in “11/22/63” and explained why Hulu exited the branded content-creation business late last year.
