by Copenhagen INK ·
In 2008, NBC Universal released a system called TAMI – the Total Audience Measurement Index. Despite the promise of its name, it did not revolutionize TV measurement. In fact, it wasn’t even a system. “It was a spreadsheet that someone updated manually,” recalled Julie DeTraglia, the network’s SVP of digital research, during a Thursday panel… Continue reading »
Via: AdExchanger
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Copenhagen INK
Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.
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