Ad Tech’s Rough Ride on Wall Street Continues With Latest IPO
The first ad-tech IPO since July 2014 showed why companies in the category have shied away from Wall Street.
Maxpoint Interactive, a marketing automation company that helps brands target neighborhoods via zip codes, went public today and watched its stock drop more than 15% by the time the market closed. The stock was priced at $11.50 and closed at $9.76.
A spokesman did not immediately return an email asking for comment about the stock’s performance.
