Google Ad Innovations
Google launched Google Ad Innovations end of March – a sort of a Google Lab, but this time for its many advertising products that it is currently experimenting on. Google Ad Innovations will showcase Google’s latest idea around advertising technologies.
Google Ad Innovations currently has several new advertising products that Google may or may not release in the future. You will among other things find the recently announced Search Funnels for AdWords, which are sets of reports that describe the ad click and impression behavior on Google.com that result to conversion for ad campaigns. You can find out more information about Search Funnels, as well as watch a video walkthrough of the new product etc.
Check out the Google Ad Innovations site for more info on advertising-related products categorized into search, display, mobile and measurement: Google Ad Innovations
