The Upshot Emerges as Potentially Lucrative Franchise at The Times


The New York Times’ 20 most-popular stories of 2014 included two from its news-explainer section The Upshot: “Where Are the Hardest Places to Live in the U.S.?” (No. 10) and “Is It Better to Rent or Buy?” (No. 19).

Not bad for a newcomer.

The Times introduced The Upshot last April as a digital section to fill the void left by Nate Silver’s departure. Mr. Silver ran the popular FiveThirtyEight blog, which was responsible for 20% of the Times digital audience in the run-up to the 2012 election.

Continue reading at AdAge.com

Via AdAge

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

You may also like...