Cross-Channel Is High On Snuggle’s Digital Laundry List

CPGs are starting to spend more on digital – and that makes Snuggle Bear very happy. “It’s no secret that we’re all dealing with ongoing media fragmentation,” said Brendan O’Marra, director of digital and promotion for the fabric softener’s parent company, Sun Products Corporation, the laundry conglomerate also responsible for Wisk and Surf. “It might […]
Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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