Nanda Ivens replaces Paul Soon as XM APAC Chief
Nanda Ivens has been appointed as the Chief Executive Officer of XM Asia Pacific, one of Asia’s largest digital marketing agencies. Most recently he had served as the CEO of XM Gravity, the Indonesian unit of JXM Asia Pacific. He succeeds Paul Soon, who is departing the company to pursue new opportunities. Mr Soon has worked with XM Asia Pacific for a decade and served as CEO for four years.
Mr Ivens began his journey with XM Asia as a partner in Magnivate, a Jakarta-based digital agency which was acquired by XM Asia in 2012 and renamed as XM Gravity. He assumed the role of CEO of XM Gravity in January 2014 when founding partner Kevin Mintaraga moved into the role of Chairman.
Prior to joining XM Gravity, Mr Ivens served as both as Vice President of IndoPacific Edelman Indonesia’s Digital, Technology and Consumer practice, and the Indonesia Director of Edelman Digital. He also worked at Neo@Ogilvy, The Economist and Mindshare Interaction. He is an Indonesian and holds a Bachelor of Arts degree from Boston University.
“XM Asia is one of our largest and most dynamic digital agencies, and Nanda is the right person to take the XM network to the next level. He’s got an international mindset and a deep understanding of Asia’s digitally savvy consumers,” said Stefano Zunino, JWT Head of Digital Worldwide.
“Paul has built an incredible team across multiple markets and grown XM into a truly regional agency. I wish him all the best in his next adventure,” added Mr Zunino.
Mr Soon expanded XM Asia’s regional presence through organic growth and acquisitions, including Magnivate Indonesia, Designer City in Hong Kong, Thomas Idea in Thailand, and the recent acquisition of SoFresh in Vietnam. Today, XM Asia has more than 600 digital specialists in seven countries.
“Our success in the region is due to our people and our passion, and I feel that it is time for me to pass the torch to Nanda to grow on the foundation of what we have all worked very hard to build in the past few years,” said Mr Soon.
“Nanda brings so much to this role, personally and professionally. He has honed his digital marketing skills in Indonesia, which one of the world’s most important emerging economies and one the world’s most active social media markets. He is also an insightful, dynamic and engaging person who make instant connections wherever he goes,” said Gustavo Martinez, Global President, JWT Worldwide.
