Zeno Group, OMI partner for digital marketing e-learning program
Zeno Group and The Online Marketing Institute (OMI) have partnered to deliver the ‘Asia Digital Marketing Essentials’ eLearning and certification program. The firm’s goal is to increase digital marketing and social media knowledge and capacity, for individuals and companies.
Zeno Group trainers from across the Asia region will conduct over 100 hours of online training courses, which will be delivered via OMI’s eLearning platform. At each level, successful students will receive a certificate from OMI to show that they have met learning outcomes for a particular skill.
The Asia Digital Essentials Program launches with three certifications – Asian Digital Landscape, Content Marketing and Digital Advertising. Each certificate requires the student to engage with at least six hours of curriculum and pass a test, before being issued with a certificate of accomplishment from the OMI.
The partners expect to complete 12 certifications, covering the full spectrum of digital marketing skills, by the middle of 2015. At over 100 hours in total, the OMI library of Zeno learning content will likely be the most comprehensive online body of knowledge about social media and digital marketing available to in-house and agency practitioners across Asia Pacific.
The Digital Marketing Essentials Program is tuned for the specific needs of individuals and companies operating across Asia Pacific. Delivered by Zeno Group trainers across seven Asian countries – the certificate includes local statistics, best practices, platforms and case studies from across the region to increase relevance.
“The content, on-the-ground region-wide expertise and global footprint of Zeno – combined with the industry’s only eLearning platform, education pedigree and global reputation for high quality content at OMI – make this a partnership that really will drive immediate impact. With such a shortage of social and digital talent, we see insatiable demand to add new capability and capacity via thought leadership, on-demand for content and eCertifications. We see the demand for this new curriculum not only from US and European multi-nationals with offices in Asia Pacific, but also from millions of local companies and individuals across the region. Social media and digital marketing skills are opportunities – opportunities to people’s careers, marketing execution, or also firms more effectively expand regionally, or globally,” said Aaron Kahlow, Founder and CEO of the Online Marketing Institute.
As the latest State of Marketing report from the CMO Council reveals that 60 per cent of respondents’ top priority is to implement a digital marketing makeover across platforms, programs and staff, the goal of the partnership is to meet the growing demand for social-digital marketing education and help set new benchmarks for digital excellence across the region.
In addition, the Online Marketing Institute Annual Digital Talent Gap Study, which surveys over 1,300 marketing and HR professionals, found that over 87 per cent of companies have made closing the Digital Knowledge gap a top priority across the organization and are investing more into programs like eLearning to cost-effectively distribute that knowledge.
“As companies are now evolving to be social businesses that interact with customers, partners and staff in unprecedented ways, it is critical for business leaders to address this growing digital talent gap while empowering employees with a degree of digital literacy. In Asia’s highly complex and fragmented landscape, with greatly varying levels of digital marketing maturity, business leaders need to ensure that their teams are not only ready for digital transformation but able to navigate this complexity towards digital excellence. We are excited about this partnership with OMI because of what it offers marketers in the region, along with organisations that understand the correlation between digital excellence and business success,” added John Kerr, Managing Director, Zeno Group Asia.
The library will cover the specific nuances of planning and executing social and digital programs in Asian markets including; China, Australia, India, Indonesia, Malaysia, Singapore and Vietnam. An initial seven-day complimentary access program will be made publicly available for the month of December. The free access period is part of both firms’ commitment to grow broad understanding of the unique audience, platform and engagement approaches required to succeed in such a diverse region.
