How SheKnows Plans To Scale Up Native Through BlogHer

Does anyone want to be a content creator anymore? Women’s lifestyle site SheKnows has jumped into the user-generated content fray by buying BlogHer, which provides a technology platform for bloggers as well as opportunities to monetize. SheKnows paid an estimated $30 million-$40 million, The acquisition fits with SheKnows’ recent efforts to turn its community into […]
Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.